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Compare/Segment vs Google Analytics

Segment vs Google Analytics

Analytics & BI
Segment logo
Segment
Analytics & BI
189companies (12%)
AgriWebb✓AirbyteAlephAptibleAsanaAssemblyAugment CodeBarkBazaarvoiceBeameryBenevityBlue JBooqableBoxBrowserStackBufferBuildkiteCalendlyCallHubCaptivateIQCerebriumChameleonChatPRD✓CircleCIClayClickUpClioCloseCoframeCohereCommon RoomConcordConvertKitCoteraCoupaCrayon✓Cvent✓CybelAngelDagster✓DataboxDatacolor✓DeepsetDescript✓DextDisplayrDovetailDoxy.meDroneDeployDuffelElicitEmplifiEmployEnergageEnvoyEpturaFellowFigmaFilloutFormatFronteggGenie AIGitGuardianGoosechase✓GorgiasGraingroundcoverHadrianHasuraHeptabaseHeyOrcaHyperproofInngestIroncladJellyfishJOINKaizoKnockLatticeLaunchDarklyLightspeedLindy.aiLitmusMarker.io✓MatterportMedalliaMeltwaterMemMemfaultMetaplaneMissiveMittiMixmaxMobbinMuralNapoleonCatNeon✓NetlifyNewselaNylasOneSchemaOptimizely✓OverloopPantheonPanther LabsParabola✓ParticlePartnerStackPeople.aiPiecesPlainPlanet LabsPlanetScalePoppuloPresetProdigy✓Push SecurityQdrantQustodioRailwayRainforest QARangeReadMeReality Defender✓Referral Rock✓ReplitReportGardenRespond.ioRipplingRootlyRowsRunnSalesforceSatisMeterScale AISemgrepSheerIDSigNozSimpleroSimplesatSnorkel AISnykSola SecuritySpeak✓Speechify✓SpekitSpendeskSprout SocialStampliStarburstStoryChiefSurfer SEO✓SysdigTapcart✓TellaTextExpanderTextlineThoughtSpotTime Doctor✓Topaz LabsTotangoTraackr✓TrackingTime✓TrunkTubular LabsTulip InterfacesTupleUpGuardUserTestingValidityVantageVervoeVitallyVoiceflowWalnutWaybookWebflowWorkBoardWorkOS✓WorkRampWriterYeswareYolaYousignYugabyteDBZipZiteZokoZoomInfoZURB✓
Google Analytics logo
Google Analytics
Analytics & BI
180companies (11%)
AccruentActivTrakAdwaveAgendrixAgriWebb✓AidocAirmeetAmpersandApployeArchbeeAutoGPTAxiomAxureBettermodeBigTimeBirdview PSABluebeamBrainPOPBrightcoveBrightLocalBrizyBuildiumBuzzStreamC3.aiChartboostChatPRD✓Check PointCitrixClientSuccessCloudbedsCobaltCodeCombatCookieYesCouchdropCrayon✓CreatorFlowCrowdinCube DevCurrentWareCvent✓Dagster✓Datacolor✓DeltekDenoDescript✓DoodleDPDDragonflyEasy-Peasy.AIeCardWidgeteesel AIElestioElmoEventMobiEvernoteFlagsmithFlippingBookFlipsnackFlywireFocusmateFOSSAGaggleAMPGatsbyGeocodioGlideGoosechase✓GreenhouseGuidejarGumroadH2O.aiHarvestHeights PlatformHelplyHPHyperleap AIHyperStartiLoveIMGIndyInroJiminnyJina AIJobAdderJumpshareJW PlayerKamiKaseyaKeyword InsightsLakeraLambda LabsLaw InsiderLocusLuma AILumiveroMangoolsMarker.io✓MarketMuseMassed ComputeMEDDICCMercuryMesaMetabaseMorphicMozillaMy AskAINanonetsNeetoNeon✓NiftyNomic AINotable HealthNova AnalyticsNutrientOctopus.doOfoxAIOkaraOpenSanctionsOptimal WorkshopOptimizely✓OverjetPabblyPaperformParabola✓PAR TechnologyPatronus AIPDQPheedLoopPinPlanePodcastlePopupsmartProdigy✓QwotedRead AIReality Defender✓Recall.aiReckonReferral Rock✓Regie.aiSalesBlinkScrap.ioScribieSecure PrivacySendstepsServiceChannelSilverchairSliteSolarWindsSpeak✓Speechify✓Spring HealthStandard MetricsStatusCakeStovaSurfer SEO✓TabilityTapcart✓TaskadeTeleportTesslTextioTime Doctor✓Traackr✓TrackingTime✓TrintTrustmaryUberflipUptimeRobotUserlistV7Vista SocialWeVideoWindsor.aiWootricWorkOS✓WritesonicXolaYourGPTZeplinZURB✓Zyte

Key Differences

Segment is used by 189 companies while Google Analytics is used by 180 companies. 24 companies use both.

Segment has 12% adoption across tracked AI companies, compared to 11% for Google Analytics.

165 companies use only Segment: Airbyte, Aleph, Aptible, Asana, Assembly, Augment Code, Bark, Bazaarvoice, Beamery, Benevity, Blue J, Booqable, Box, BrowserStack, Buffer, Buildkite, Calendly, CallHub, CaptivateIQ, Cerebrium, Chameleon, CircleCI, Clay, ClickUp, Clio, Close, Coframe, Cohere, Common Room, Concord, ConvertKit, Cotera, Coupa, CybelAngel, Databox, Deepset, Dext, Displayr, Dovetail, Doxy.me, DroneDeploy, Duffel, Elicit, Emplifi, Employ, Energage, Envoy, Eptura, Fellow, Figma, Fillout, Format, Frontegg, Genie AI, GitGuardian, Gorgias, Grain, groundcover, Hadrian, Hasura, Heptabase, HeyOrca, Hyperproof, Inngest, Ironclad, Jellyfish, JOIN, Kaizo, Knock, Lattice, LaunchDarkly, Lightspeed, Lindy.ai, Litmus, Matterport, Medallia, Meltwater, Mem, Memfault, Metaplane, Missive, Mitti, Mixmax, Mobbin, Mural, NapoleonCat, Netlify, Newsela, Nylas, OneSchema, Overloop, Pantheon, Panther Labs, Particle, PartnerStack, People.ai, Pieces, Plain, Planet Labs, PlanetScale, Poppulo, Preset, Push Security, Qdrant, Qustodio, Railway, Rainforest QA, Range, ReadMe, Replit, ReportGarden, Respond.io, Rippling, Rootly, Rows, Runn, Salesforce, SatisMeter, Scale AI, Semgrep, SheerID, SigNoz, Simplero, Simplesat, Snorkel AI, Snyk, Sola Security, Spekit, Spendesk, Sprout Social, Stampli, Starburst, StoryChief, Sysdig, Tella, TextExpander, Textline, ThoughtSpot, Topaz Labs, Totango, Trunk, Tubular Labs, Tulip Interfaces, Tuple, UpGuard, UserTesting, Validity, Vantage, Vervoe, Vitally, Voiceflow, Walnut, Waybook, Webflow, WorkBoard, WorkRamp, Writer, Yesware, Yola, Yousign, YugabyteDB, Zip, Zite, Zoko, ZoomInfo.

156 companies use only Google Analytics: Accruent, ActivTrak, Adwave, Agendrix, Aidoc, Airmeet, Ampersand, Apploye, Archbee, AutoGPT, Axiom, Axure, Bettermode, BigTime, Birdview PSA, Bluebeam, BrainPOP, Brightcove, BrightLocal, Brizy, Buildium, BuzzStream, C3.ai, Chartboost, Check Point, Citrix, ClientSuccess, Cloudbeds, Cobalt, CodeCombat, CookieYes, Couchdrop, CreatorFlow, Crowdin, Cube Dev, CurrentWare, Deltek, Deno, Doodle, DPD, Dragonfly, Easy-Peasy.AI, eCardWidget, eesel AI, Elestio, Elmo, EventMobi, Evernote, Flagsmith, FlippingBook, Flipsnack, Flywire, Focusmate, FOSSA, GaggleAMP, Gatsby, Geocodio, Glide, Greenhouse, Guidejar, Gumroad, H2O.ai, Harvest, Heights Platform, Helply, HP, Hyperleap AI, HyperStart, iLoveIMG, Indy, Inro, Jiminny, Jina AI, JobAdder, Jumpshare, JW Player, Kami, Kaseya, Keyword Insights, Lakera, Lambda Labs, Law Insider, Locus, Luma AI, Lumivero, Mangools, MarketMuse, Massed Compute, MEDDICC, Mercury, Mesa, Metabase, Morphic, Mozilla, My AskAI, Nanonets, Neeto, Nifty, Nomic AI, Notable Health, Nova Analytics, Nutrient, Octopus.do, OfoxAI, Okara, OpenSanctions, Optimal Workshop, Overjet, Pabbly, Paperform, PAR Technology, Patronus AI, PDQ, PheedLoop, Pin, Plane, Podcastle, Popupsmart, Qwoted, Read AI, Recall.ai, Reckon, Regie.ai, SalesBlink, Scrap.io, Scribie, Secure Privacy, Sendsteps, ServiceChannel, Silverchair, Slite, SolarWinds, Spring Health, Standard Metrics, StatusCake, Stova, Tability, Taskade, Teleport, Tessl, Textio, Trint, Trustmary, Uberflip, UptimeRobot, Userlist, V7, Vista Social, WeVideo, Windsor.ai, Wootric, Writesonic, Xola, YourGPT, Zeplin, Zyte.

Alternatives (Analytics & BI)